{"id":131863,"date":"2025-02-06T10:02:18","date_gmt":"2025-02-06T15:02:18","guid":{"rendered":"https:\/\/runningmagazine.ca\/?p=131863"},"modified":"2025-02-06T10:07:59","modified_gmt":"2025-02-06T15:07:59","slug":"toronto-chipotle-strava-challenge-ends-in-spicy-controversy","status":"publish","type":"post","link":"https:\/\/runningmagazine.ca\/the-scene\/toronto-chipotle-strava-challenge-ends-in-spicy-controversy\/","title":{"rendered":"Toronto Chipotle Strava challenge ends in spicy controversy"},"content":{"rendered":"<p>The promise of free burritos for a year had hungry Torontonians running in circles\u2013literally. On Jan. 31, <a href=\"https:\/\/runningmagazine.ca\/the-scene\/stravas-chipotle-segment-challenge-comes-to-toronto\/\">Chipotle&#8217;s Strava challenge<\/a> wrapped up after a month of intense competition, with runners vying to complete the most laps around a designated Chipotle restaurant to claim the title of Local Legend. Toronto&#8217;s challenge came down to the wire, with an unexpected twist, as one runner vaulted to the top of the leaderboard in the final hour to claim the win\u2013even though 10 days earlier, he&#8217;d indicated he was injured and would withdraw.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C_ecRoKN3RT\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/C_ecRoKN3RT\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by The Food Runners\u00ae (@thefoodrunners_)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<p><em>Canadian Running&#8217;s<\/em>\u00a0own <strong>Marley Dickinson\u00a0<\/strong>believed he was leading by about 150 segments when, on the final day, with just 40 minutes left in the challenge, <strong>J\u00e9r\u00f4me Sakoun<\/strong> uploaded 230 segments and was declared the winner.<\/p>\n<p>On Jan. 21, Sakoun uploaded a run, sharing photos of himself receiving treatment. &#8220;Hips and ankle down,&#8221; he wrote in his caption. &#8220;Chiro told me to stop [for] a bit. It was fun, ngl [not gonna lie].&#8221;<\/p>\n<figure id=\"attachment_131999\" aria-describedby=\"caption-attachment-131999\" style=\"width: 893px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-131999 size-full lazyload\" data-src=\"https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Screenshot_5-2-2025_11631_www.strava.com_.jpeg\" alt=\"Jerome Sakoun Strava Challenge\" width=\"893\" height=\"777\" data-srcset=\"https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Screenshot_5-2-2025_11631_www.strava.com_.jpeg 893w, https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Screenshot_5-2-2025_11631_www.strava.com_-300x261.jpeg 300w, https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Screenshot_5-2-2025_11631_www.strava.com_-768x668.jpeg 768w\" data-sizes=\"(max-width: 893px) 100vw, 893px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 893px; --smush-placeholder-aspect-ratio: 893\/777;\" \/><figcaption id=\"caption-attachment-131999\" class=\"wp-caption-text\">Photo: Strava<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&#8220;Wish you a speedy recovery,&#8221; one user commented on the run, to which Sakoun responded, &#8220;Don&#8217;t think so, I&#8217;ll do 1-2 times on the segments to say I did it again, but I think it&#8217;s done.&#8221; The delayed upload showed he ran 15 km the following day.<\/p>\n<figure id=\"attachment_132023\" aria-describedby=\"caption-attachment-132023\" style=\"width: 788px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-132023 size-large lazyload\" data-src=\"https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-05-at-3.59.40\u202fPM-1024x496.jpg\" alt=\"J\u00e9r\u00f4me Sakoun\" width=\"788\" height=\"382\" data-srcset=\"https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-05-at-3.59.40\u202fPM-1024x496.jpg 1024w, https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-05-at-3.59.40\u202fPM-300x145.jpg 300w, https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-05-at-3.59.40\u202fPM-768x372.jpg 768w, https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-05-at-3.59.40\u202fPM-1536x745.jpg 1536w, https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-05-at-3.59.40\u202fPM-2048x993.jpg 2048w\" data-sizes=\"(max-width: 788px) 100vw, 788px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 788px; --smush-placeholder-aspect-ratio: 788\/382;\" \/><figcaption id=\"caption-attachment-132023\" class=\"wp-caption-text\">Photo: J\u00e9r\u00f4me Sakoun\/Strava<\/figcaption><\/figure>\n<h2>A surprising recovery<\/h2>\n<p>Over the next 10 days, Sakoun completed more than 230 laps, each measuring 600m\u2013bringing his total mileage during that period to at least 138 km.<\/p>\n<p>Delayed uploads are allowed, <a href=\"https:\/\/www.chipotle.com\/city-challenge-rules\">according to the challenge&#8217;s rules.<\/a> After declaring he was injured, Sakoun waited until the final evening to upload the runs to his Strava account, to keep other competitors from seeing and responding to his lead. Before declaring he was injured, he had completed 196 laps; he won with nearly 430.<\/p>\n<p>The rules also include guidelines about &#8220;acting in an unsportsman-like or disruptive manner, with the intent to disrupt or undermine the legitimate operation of the Contest&#8221;\u2013which is, of course, open to interpretation.<\/p>\n<p>We asked Sakoun about his tactics. He responded, &#8220;When I said I was &#8216;done with the challenge,&#8217; that was genuinely how I felt at the time due to an injury,&#8221; he told <em>Canadian Running.<\/em> &#8220;However, after visiting my chiropractor, I was able to get some relief and continue competing within the rules before the deadline. It was never my intention to mislead anyone\u2013I was just sharing how I felt in the moment.<\/p>\n<p>&#8220;That said, the Chipotle Challenge was a unique and rewarding experience\u2014one that required a great deal of determination, perseverance, and introspection,&#8221; he continued. &#8220;It gave me the chance to push my limits, stay motivated and truly enjoy the essence of running.&#8221; Sakoun, a manager at Toronto&#8217;s French Italian Eatery Vinoteca Pompette, is a member of the Food Runners Run Club, a group of runners who work in the restaurant industry.<\/p>\n<figure id=\"attachment_132003\" aria-describedby=\"caption-attachment-132003\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-132003 size-large lazyload\" data-src=\"https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/bnqWe_tWjCPdZNJhTuT5pFOiuee7TvbwyF1cY_-rlck-1536x2048-1-768x1024.jpg\" alt=\"J\u00e9r\u00f4me Sakoun\" width=\"768\" height=\"1024\" data-srcset=\"https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/bnqWe_tWjCPdZNJhTuT5pFOiuee7TvbwyF1cY_-rlck-1536x2048-1-768x1024.jpg 768w, https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/bnqWe_tWjCPdZNJhTuT5pFOiuee7TvbwyF1cY_-rlck-1536x2048-1-225x300.jpg 225w, https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/bnqWe_tWjCPdZNJhTuT5pFOiuee7TvbwyF1cY_-rlck-1536x2048-1-1152x1536.jpg 1152w, https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/bnqWe_tWjCPdZNJhTuT5pFOiuee7TvbwyF1cY_-rlck-1536x2048-1.jpg 1200w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><figcaption id=\"caption-attachment-132003\" class=\"wp-caption-text\">Photo: J\u00e9r\u00f4me Sakoun\/Strava<\/figcaption><\/figure>\n<p>&#8220;It&#8217;s definitely a good deal of mileage for an injury,&#8221; said <strong>Mitchell Chow<\/strong>, the runner who placed fourth in the challenge. &#8220;If the efforts were hidden, I suppose there&#8217;s no rule saying that it can&#8217;t be done, but it&#8217;s not the most sportsmanlike thing.<\/p>\n<p>&#8220;If this comes back next year, that means whoever is at the #1 spot really can&#8217;t relax,&#8221; Chow continued. &#8220;[They] will need to keep running laps, no matter how far ahead they seem. It would make it much worse mentally.&#8221;<\/p>\n<h2>Should Chipotle uphold this win?<\/h2>\n<p>Our bias is clear\u2013Dickinson is a <em>Canadian Running<\/em> staffer. But he says it&#8217;s difficult to keep pushing without any competition, and that he would have welcomed the chance to try and beat Sakoun, which would have allowed for a close, exciting and fair battle in its final hours. Together, Sakoun and Dickinson accumulated 60 per cent of the laps run during the entire challenge. To defend the lead he believed he had, Dickinson even parked himself in a restaurant near the segment for most of the final day to ensure he could respond to any last-minute efforts.<\/p>\n<figure id=\"attachment_132002\" aria-describedby=\"caption-attachment-132002\" style=\"width: 788px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-132002 size-large lazyload\" data-src=\"https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Image-from-iOS-1024x683.jpg\" alt=\"Marley Dickinson Chipotle strava challenge\" width=\"788\" height=\"526\" data-srcset=\"https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Image-from-iOS-1024x683.jpg 1024w, https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Image-from-iOS-300x200.jpg 300w, https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Image-from-iOS-768x512.jpg 768w, https:\/\/runningmagazine.ca\/wp-content\/uploads\/2025\/02\/Image-from-iOS.jpg 1200w\" data-sizes=\"(max-width: 788px) 100vw, 788px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 788px; --smush-placeholder-aspect-ratio: 788\/526;\" \/><figcaption id=\"caption-attachment-132002\" class=\"wp-caption-text\">Photo: Marley Dickinson<\/figcaption><\/figure>\n<p>Dickinson asked Chipotle to consider the circumstances of Sakoun&#8217;s win. Vice president <strong>Erin Wolford <\/strong>responded that they would honour Sakoun&#8217;s win: &#8220;After reviewing, we are upholding the Local Legend as they completed the segment the greatest number of times in January. Toronto was not the only city where runners used unique tactics to throw off their competitors.&#8221;<\/p>\n<p>Next year, we hope Toronto&#8217;s competition mirrors the <a href=\"https:\/\/runningmagazine.ca\/the-scene\/arizona-ultrarunners-battle-in-ridiculous-strava-challenge\/\">genuine and hard-fought battle seen among Arizona&#8217;s Chipotle challenge participants<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you really think a year&#8217;s worth of free burritos would come drama-free?<\/p>\n","protected":false},"author":5382,"featured_media":132004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[326036],"tags":[343700,324193,341796,343771,335732,343449,342434,332708,326250,332257,331280,337857],"class_list":["post-131863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-scene","tag-2025-season","tag-chipotle","tag-chipotle-challenge","tag-local-legend","tag-marley-dickinson","tag-run-toronto","tag-runner-cheating","tag-running-controversy","tag-running-news","tag-strava-challenge","tag-strava-segments","tag-toronto-runners"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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