{"id":144438,"date":"2025-08-07T10:00:57","date_gmt":"2025-08-07T14:00:57","guid":{"rendered":"https:\/\/runningmagazine.ca\/?p=144438"},"modified":"2025-08-06T16:23:51","modified_gmt":"2025-08-06T20:23:51","slug":"altra-co-founder-brian-beckstead-on-shaking-up-the-running-shoe-industry","status":"publish","type":"post","link":"https:\/\/runningmagazine.ca\/shakeout-podcast\/altra-co-founder-brian-beckstead-on-shaking-up-the-running-shoe-industry\/","title":{"rendered":"Altra co-founder Brian Beckstead on shaking up the running shoe industry"},"content":{"rendered":"<p>This week on <i>The Shakeout Podcast, <\/i>we bring you a conversation between <strong>Brian Beckstead<\/strong>, co-founder of pioneering zero-drop and low-drop running shoe brand <a href=\"https:\/\/www.altrarunning.com\/en-ca\" target=\"_blank\" rel=\"noopener\">Altra<\/a><i>, <\/i>and <em>Canadian Running<\/em> staff writer <strong>Marley Dickinson.<\/strong><\/p>\n<p>Beckstead joins the show for a conversation about his journey in the sport, recapping how his years-long struggle with recurring injuries and a decade-plus of experience in the run specialty retail world combined to form the kernel of Altra\u2019s innovative approach to shoe design.<\/p>\n<p>From their origins creating a shoe that emphasized natural movement through their signature low-drop, natural toe-box fit to the continuing innovation at the heart of the company today, tune in to hear how Beckstead and his team are on a mission to help athletes of all abilities run faster, farther and more naturally by using their feet the way nature intended.<\/p>\n<p><iframe data-src=\"https:\/\/player.simplecast.com\/d0be3e8c-eb68-49de-98dc-a156c14fe351?dark=true\" width=\"100%\" height=\"200px\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Subscribe to&nbsp;<i>The Shakeout Podcast&nbsp;<\/i>feed on&nbsp;<a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/the-shakeout-podcast\/id1224828899\" target=\"_blank\" rel=\"noopener\">Apple<\/a>,&nbsp;<a href=\"https:\/\/open.spotify.com\/show\/5MJh8NivcixBvCDHtQJWDv?si=809223a6f8ca4f25\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=ZAxONcZ49_s\">YouTube<\/a>&nbsp;or wherever you find your podcasts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From small beginnings to the company&#8217;s ongoing innovation, Altra has been focused on creating shoes that work naturally with the human foot<\/p>\n","protected":false},"author":5384,"featured_media":144439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[329042],"tags":[322473,338208,345335,325461,329262,336962],"class_list":["post-144438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shakeout-podcast","tag-altra","tag-altra-running","tag-brian-beckstead","tag-featured","tag-shakeout-podcast","tag-zero-drop-shoes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Altra co-founder Brian Beckstead on shaking up the running shoe industry - Canadian Running Magazine<\/title>\n<meta name=\"description\" content=\"From small beginnings to the company&#039;s ongoing innovation, Altra has been focused on 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